FASSI was founded by Fatima. Born from her love of minimal fashion and a deep appreciation for modesty.

For years, Fatima struggled to find timeless, modest pieces that didn’t feel like one-offs and were easy to style. When she became a mother, everything changed. Life became fuller, faster, and more demanding. In the midst of that shift, she craved simplicity more than ever but without sacrificing her sense of style.

Out of that need, FASSI was created to provide effortless, luxurious pieces designed to work as hard as women do. From co-ords to versatile palettes, every piece is thoughtfully refined to make getting dressed feel easy, while still feeling elevated.

FASSI is for women who want to simplify their wardrobe without simplifying themselves. It’s a reminder to show up for yourself, even when you’re showing up for everyone else.

Minimal. Modest. Intentional.